From left, TRON: Legacy co-producer Justin Springer, Travis Nicholson, Garrett Hedlund, Susan Bonds, Frank Rose. Photo by Andrew Runyon.
It used to be that after the movie was shot, the actors went home. But last spring, months after TRON: Legacy had wrapped, I found myself on the tarmac at Oakland Airport with Garrett Hedlund, who plays Kevin Flynn's daredevil son in the upcoming movie. A camera crew was on hand to shoot Hedlund as he packed up a parachute in front of a black helicopter with a bright red "Encom" logo emblazoned on its side. This time Hedlund was playing Sam Flynn in a video that would be "found" online a day or two later, explaining the bizarre events at an Encom press conference and, by the way, introducing his character to TRON fans. Directing the whole operation was Susan Bonds, the head of 42 Entertainment, the company behind the alternate reality game Flynn Lives.