Sometimes the story behind the story can be as illuminating as the story itself.
A couple of years ago, Jason Fried of 37signals gave a TEDx talk about work, and why it doesn't get done. 37signals, the Chicago-based company behind such productivity tools as Ruby on Rails and Basecamp, likes to note that its products "do less than the competition—intentionally." And Jason, a cofounder of 37signals and coauthor of a short book called Rework, has developed a parallel career of sorts challenging the dreary tropes of what passes for conventional wisdom in management. So in both of his careers, Jason has made a point of pursuing the counterintuitive. And he's struck a nerve. His TEDx talk—which contains such gems as "[Facebook and Twitter] aren’t the real problems in the office. The real problems are what I like to call the M&Ms, the Managers and the Meetings"—has racked up nearly 1.6 million views.