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"Fascinating" —Arianna Huffington
"Future-spotting doesn't get much better than this." —Kevin Kelly, author of What Technology Wants
“Highly readable, deeply engaging . . . accessible and urgent.” ––Henry Jenkins, author of Convergence Culture
"Like Marshall McLuhan’s groundbreaking 1964 book, Understanding Media, this . . . is an essential read." —Library Journal
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The End of Innocence at Apple ComputerAn update of the 1989 best-seller, named one of the ten best business books of the year by BusinessWeek.
"No other book has done a better job of presenting the bitter breakup between Sculley and Jobs." —Newsweek
"The definitive account of the convulsive period that saw Apple grow up." —BusinessWeek
"A bracing keyhole view of a swarm of rich, talented people frequently at each others' throats." —San Francisco Chronicle
"Frank Rose has written the book on Apple Computer and the entire Silicon Valley phenomenon." —Kevin Starr, author of the seven-volume history Americans and the California Dream
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