On Tuesday, October 21, I'll be partnering with marketing and communications expert Paul Woolmington to offer a special one-day program in Digital Storytelling Strategy. Co-sponsored by the Columbia University School of the Arts and the Columbia Business School, the full-day session is designed for business executives who need to know how to get their message across in a world in which the way we communicate is being totally redefined. Why is digital forcing a transformation in the way we tell stories? How can marketers, producers, and strategic planners leverage these changes rather than be left behind? That's what we'll be addressing.
Grammars have rules—so what are the rules that will determine how brands tell their story in the 21st century?Obviously much of this was inspired by The Art of Immersion, the book I published in 2011, but we plan to go considerably further than that. The book was largely anecdotal—a series of stories from movie directors, television producers, game developers and others that sought to describe what I saw as a newly emerging grammar of storytelling for the digital age. Over the past year or so I've been working to develop a much more systematic approach—one that not only reports how narrative is evolving and gives it historical context but explains how we can put it to use. Grammars have rules—so what are the rules we'll use when telling stories in the 21st century? Well, to a large extent they're still being made up. But that's what I'm working on today.
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